First, we identify the guiding principle of what the candle will represent. This is how we name our candles and set the foundation for their vibe.
With the guiding principle in mind, we then determine the unique notes for the candle. This is how we define the scent profile we'll strive to create.
Next, we experiment with scent combinations. This is how we arrive at the perfect aroma.
Finally, we build a music playlist that embodies the guiding principle while further activating the notes of the candle. This is how we create the vibe.